Free Ebook Logotypes & Letterforms: Handlettered Logotypes and Typographic Considerations, by Doyald Young
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Logotypes & Letterforms: Handlettered Logotypes and Typographic Considerations, by Doyald Young
Free Ebook Logotypes & Letterforms: Handlettered Logotypes and Typographic Considerations, by Doyald Young
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This book examines in detail the special relationship of letterforms and type styles to logotypes. This is a topic that has grown in importance since the introduction of desktop publishing, because new computer technology and graphics software have created a greater public awareness of and access to the application of fonts and letterforms. Intended for graphic design professionals and students, "Logotypes and Letterforms" is a useful reference on the process of type formation as it applies to logotype development. The book illustrates the development of logotypes for specific industries which have common characteristics and displays a wide selection of hand-lettered logotypes, corporate alphabets, and scripts, with an analysis of each and their relation to typeforms. Wherever possible, fonts are shown next to logotypes as an immediate frame of reference, and many are shown in various stages of development to demonstrate their evolution. Each chapter is prefaced with a 1500-2000 word essay by a preeminent professional discussing the role of logotypes in their particular field. "Logotypes and letterforms" covers all major fields of logotype design, including academia, corporate, entertainment, hotels and resorts, cosmetics, and product names.
- Sales Rank: #1037838 in Books
- Brand: Brand: Design Pr
- Published on: 1993
- Original language: English
- Number of items: 1
- Dimensions: 11.50" h x 9.00" w x 1.00" l,
- Binding: Hardcover
- 320 pages
- Used Book in Good Condition
Review
...a design tour de force, an advanced course by a master teacher. An exhibit of elegant eminently readable design examples. -- Communication Arts Magazine
Fascinating commentary and analysis provides a capsule course in logo design and development. A source book of letterform design posibilities. -- Woody's Window Watch web site
For everyone seriously interested in hand drawn letters. Detailed informative analysis of typefaces and logotypes. Presentation comps are stunning. -- Caligraphy Review Magazine
About the Author
Professor Art Center College Of Design 26 years. Graphic Design professional for 45 years. International lecturer & workshops.
Most helpful customer reviews
9 of 9 people found the following review helpful.
A Humble Master of lettering
By A Customer
This book is probably one of the finest examples of logo and letterhead creation done by highly talented, top-end, design studios. Doyald young is able to share and teach through his accumulated works after a life-time of fruitful and disciplined effort. He has truly reached a pinnacle of artisitic striving, and should be treated as a national treasure! I have not purchased this book, but have checked it out of the library several times. I wish anyone interested in the lettered/graphic forms of language would study Doyald Young's works, and in this way, come to a true appreciation of how beautiful Word (art) can be. I learned more from this book than practically all the dry, scholarly works combined.
6 of 6 people found the following review helpful.
Setting the record straight
By Susan Bridges
Peter McDonell says it best, in his column "Font Pharos" for Woody's Windows Watch (28 November 2000, Vol. 3 #24):
"Clearly Doyald Young's life revolves around his love of letters and his teaching of lettering, logotype design and the fundamentals of typography. Over 40 years of specialisation in the design of typefaces, logotypes and corporate alphabets provides the basis for his publications, which have been adopted by a number of colleges for their logo design classes. Both books go far beyond any suggestion that they are simply learning texts. They are truly definitive works of reference, enhanced by some of the most scholarly and descriptive text I have had the pleasure to read.
"A cover note to "Logotypes & Letterforms" asks "Can you picture the words Coca-Cola without the distinctive script of its logotype? Most of us can't, and that shows how important the logotype is in the visual identification of almost any product or service we use." Doyald Young's fascinating commentary and analysis provides a capsule course in logotype design and development. "Fonts & Logos" is described as both a foundation course and a guided path through the minefields of font and logo design. Showings of 377 time honoured fonts make "Fonts & Logos" a source book for font selection; historical notes on the types and their designers add depth and interest. A section of Typographic Suggestions by itself constitutes a full-fledged course on the use of type.
"Logotypes & Letterforms" has been produced as a source book of letterforms and design direction possibilities. A logotype is described as a word or group of words that defines and individual, group, product or company and may be straightforward type or a unique design. It must be effective for presentation in circumstances as varied as business cards, billboards or bottles, by day or by night, and on stationery, shelves and illuminated signs, and it must be legible, even if not particularly distinctive. Your appreciation of the basic, and not so basic, aspects of such development can only be enhanced by reading "Logotypes & Letterforms".
3 of 3 people found the following review helpful.
Buy this!
By C. Nassaney
If you are interested in truly learning how to design and hand draw letterforms, this is just one of his many very useful books on the art. Doyald Young is a master lettering artist / calligrapher -- our U.S. equivalent to the Europe's Hermann Zapf. I own all of Doyald's books. If you interested in graphic design, or know someone who is, all of his books are a must have for the library.
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